oldest subject

i have already
written
a thousand
times about
what it
feels like

and yet
every time
i sit down
to write
more
springs
forth

some of it
perhaps
saccharine
sweet,
some of it
cliche,
some of it
hardly
an original
way of saying
what has
been said
a million
times before

but there
is no denying
the power
of a phrase
which is
said so
many billions
of times
every single day
and still
can incite
such a
quiver
before
saying it
to someone
for the
first time.